Smart Donors...Make a Difference
Table of Contents
- Module One - Your Giving Roadmap
Welcome to Smart Donors… Make a Difference, the short course that will empower you to make more thoughtful and effective decisions about your charitable giving – and feel more satisfaction about the difference you are making.
- Chapter One - WHY DOES GENEROSITY FEEL GOOD?
- Chapter Two - THE MISTAKES WE MAKE
- Chapter Three - WHAT KIND OF DONOR ARE YOU?
- Chapter Four - The Benefits of a Giving Strategy
- Case Study - Cause Marketing
- Chapter One - WHY DOES GENEROSITY FEEL GOOD?
- Module Two - WHAT INTERESTS YOU?
The single most important decision you can make to ensure your gift makes a difference is choosing the right cause and, especially, the right issue area within that cause.
- Chapter One - CHOOSING A CAUSE
- Chapter Two - SELECTING YOUR ISSUE AREA
- Chapter Three - VALIDATING YOUR CHOICE
- Chapter One - CHOOSING A CAUSE
- Module Three - WHY IS IT HAPPENING?
This module offers simple tools for donors to better understand the issue they have selected before deciding which solution to support.
- Chapter One - FRAMING AN ISSUE
- Chapter Two - Understanding an issue within its ecosystem
- Case Study 1 - YOUTH UNEMPLOYMENT IN KENYA
- Chapter Three - DRAWING A LANDSCAPE MAP
- Case Study 2 - SOLVING HOMELESSNESS IN ORANGE COUNTY, CA
- Chapter One - FRAMING AN ISSUE
- Module Four - HOW TO MAKE CHANGE HAPPEN
This module will show you different the different approaches you can use to help make change happen through the organizations or initiatives you support.
- Chapter One - PATHWAYS TO CHANGE
- Case Study - ADVOCACY ON A SHOESTRING
- Chapter One - PATHWAYS TO CHANGE
- Module Five - WHO IS DOING THIS?
In this overview of the American non-profit sector, you will get a sense of the main players and key trends in charitable giving today.
- Chapter One - THE AMERICAN CHARITABLE SECTOR
- Mythbuster - OVERHEAD COSTS
- Chapter One - THE AMERICAN CHARITABLE SECTOR
- Module Six - What is Impact?
“Impact” is one of the most misused (and misunderstood) terms in charitable giving. This module is a primer on the basic concepts smart donors should grasp to understand if they are making a difference.
- Chapter One - Measuring Results
- Chapter Two - Evaluating Results
- Chapter Three - Analyzing a Website
- Mythbuster - Cost per Head
- Chapter One - Measuring Results
- Module Seven - Who is Making the Most Difference?
By this point, you will have chosen a cause and issue area within it, performed enough basic research about the issue to know which approaches and solutions you wish to support, and created a short list of organizations that fulfill these criteria. In this module, you’ll learn how to determine which of these is making the most difference so you can make a well-informed final selection.
- Chapter 1 - USING AN EQUITY LENS
- Case Study 1 - THE CASE OF THE CONFUSING NAMES
- Case Study 2 - Big, Medium & Small - Which Should I Choose?
- Chapter 2 - SELECTING A HIGH PERFORMING ORGANIZATION
- Chapter 1 - USING AN EQUITY LENS
- Conclusion - How to Engage?
This final session will help you complete your roadmap and will also highlight ways – beyond a donations – you can make a difference.
- Chapter 1 - HOW TO ENGAGE
- Chapter 2 - FINALIZING YOUR ROADMAP
- Chapter 1 - HOW TO ENGAGE